OPUS Health

The patent-pending DebitRx™ technology is the newest innovation in patient incentive programs. DebitRx is a Visa debit card that is linked to patient behavior. For instance, when a patient completes a client defined behavior such as filling their second refill, a client specified incentive is immediately loaded onto the DebitRx card. DebitRx is the first and only program to provide real-time incentives based on measured patient behavior and it’s also the first technology that allows incentives to be determined by longitudinal patient behavior. This allows true optimization of both the value and timing of incentives for various patient segments.

Sometimes traditional rebate programs are the best strategic fit for some patient segments and therapeutics. Although coupon programs are often viewed as a commodity, OPUS Health prides itself in providing seamless execution to ensure a brand appropriate experience for the patient.

A patient’s health plan formulary is the number one determiner of physician prescribing behavior across a wide range of therapeutics. Think about that for a minute. It’s not safety or efficacy, nor is it sales effort or brand awareness among physicians that is the number one determiner of prescribing behavior – it’s formulary position.

OPUS Health co-pay assistance programs can level the playing field where brands have sub-optimal formulary position. By distributing co-pay assistance cards to patients through physicians, these programs empower physicians to make prescribing decisions based on their best clinical judgment rather than the policies of managed care organizations. This not only eliminates formulary bias, but also builds brand affinity with physicians, since these programs return the decision authority that managed care has eroded.

OPUS Health’s sophisticated back-end processes allow co-pay assistance programs to be rule driven to guarantee that the right co-pay assistance is give to the right patient at the right time to maximize patient loyalty.

Samples distributed through physicians are a staple of every marketing program. The advantages are clear, but there is room for improvement. OPUS Health’s sample card and coupon programs are sampling alternatives that provide free samples filled at a retail pharmacy or a deep discount on first prescription filled at a pharmacy instead of a free sample.

A primary advantage of OPUS' sample card and coupon programs is that they provide measurable data and can therefore be a single element of larger patient acquisition and loyalty programs. They also open up Direct-to-Consumer distribution possibilities that are not available with in-office sampling programs.

OPUS Health prides itself on two things: customer service and innovation. The Company’s patient assistance programs are no exception. OPUS Health patient assistance programs can process prescriptions via vouchers at a pharmacy instead of at a clinic or through direct mail. This provides manufacturers the opportunity to provide these programs where currently they cannot as a result of restrictions on supplying and managing product at a clinic or institution.