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Pharmacies benefit through co-pay assistance programs in a variety of ways. Unlike other card programs, with OPUS Health programs the pharmacy is paid an additional transaction processing fee. In store co-pay assistance programs have also been shown to improve customer retention and mitigate erosion to mail-order. Since the manufacturer is financing the co-pay differential, and the cost of the prescription is reduced in real-time, patients typically increase their market basket size by several dollars per visit.
A patient’s health plan formulary is the number one determiner of physician prescribing behavior across a wide range of therapeutics. Not safety, efficacy, sales effort, or brand awareness - formulary is the most significant influence.
OPUS Health co-pay assistance programs can level the playing field where brands have sub-optimal formulary position. By distributing co-pay assistance cards to patients through physicians, these programs empower physicians to make prescribing decisions based on their best clinical judgment rather than the policies of managed care organizations. Co-pay assistance programs eliminate a formulary bias and build brand affinity with physicians. These programs return the decision-making authority to the prescriber. |
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To try DebitRx™ or to find out more about OPUS Health’s Co-Pay Assistance, DebitRx and Sample Enhancement programs, Call 800-364-4767 |
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