Pharmacies benefit financially from DebitRx programs in a variety of ways. Perhaps the largest financial benefit is that the patient incentive is typically spent in the pharmacy. Because the incentive is loaded on the card in real-time, patients typically spend the balance on their DebitRx card during the store visit. On average, these programs can increase market basket size by several dollars per visit. Unlike some other card programs, pharmacies are paid an additional handling fee for processing DebitRx cards. DebitRx programs also improve customer retention and mitigate erosion to mail-order. • Incentives spent during store visit • Mitigates switch to mail order • Improves customer retention
The patent-pending DebitRx technology is the newest innovation in patient incentive programs. DebitRx is a Visa debit card that is linked to patient behavior. For instance, when a patient completes a client defined behavior, like getting their second refill, an incentive is immediately loaded onto the DebitRx card. DebitRx is the first and only program to provide real-time incentives based on measured patient behavior and it’s also the first technology that allows incentives to be determined by longitudinal patient behavior. This allows true optimization of patient incentives.
OPUS Health’s rule driven processing allows co-pay assistance programs to deliver the right co-pay assistance to the right patient at the right time to maximize patient loyalty.
• Debit card linked to patient behavior • Real-time incentives defined by the client • Optimizes patient incentive
To try DebitRx™ or to find out more about OPUS Health’s Co-Pay Assistance, DebitRx and Sample Enhancement programs, Call 800-364-4767
