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Pharmacies benefit financially. As patients are provided an incentive for starting therapy, each Sample Enhancement program drives traffic to the pharmacy. Further, since OPUS Health programs are financed by manufacturers, program dollars are spent during the new store visit. As a result, pharmaceutical clients are actually financing purchases throughout the store.
Up to 35% of all new prescriptions never get filled. Although samples distributed through physicians are a staple of every marketing program, there is room for dramatic improvement. OPUS Health sample alternative programs provide an incentive for patients to fill their first prescription.
A primary advantage of all OPUS Health programs is that they provide measurable data and are a good fit for a variety of larger patient acquisition and loyalty programs. They also create Direct-to-Consumer distribution possibilities that are not available with traditional in-office sampling programs.
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